Common Weaknesses of Advocacy & Campaigning Organisations

1. Lack of focus - trying to tackle more issues, adopt more objectives or target more audiences than resources allow.
2. Unclear aims andobjectives ('if you don't know where you are going, any road will take you there")
3. Activity planning happening before (or even without) developing an influencing strategy, leading to untargeted actions and reduced impact.
4. Failure to be innovative in developing actions, relying on whatever was done last time.
5. Vague or bland messages.
6. Poor monitoring & evaluation, leading to lack of flexibility, no real accountability and limited learning.